All Inclusive Takes Top Spot in 2012 For East Midlands Holidaymakers

10 December 2011 – Leading leisure airline,, and package holiday specialist, Jet2holidays, have today launched an in-depth What’s Hot 2012 report into the key travel trends for the year ahead. The report combines research findings from more than a thousand holidaymakers with customer data and their considerable travel expertise, to provide an insight into how people will holiday in 2012.

What’s Hot 2012 reveals ‘Where’ the hot destinations will be, ‘Why’ people are planning certain types of breaks, ‘Who’ people will be travelling with and ‘How’ they are planning their holiday.

In addition to the national findings, key East Midlands statistics include:

Escaping economic gloom and Olympic overload:
- Talk of a double dip recession plus the current Eurozone crisis isn’t stopping people from jetting away in 2012. In fact, there is a determined desire to escape from it all with 33 per cent of respondents from East Midlands stating a holiday is vital to their health and wellbeing, and a quarter saying they are prepared to sacrifice other treats throughout the year for their much needed break.
- Luxury breaks are also proving very popular, with double the amount of holidaymakers booking budget busting trips to 5 star luxury resorts than in previous years.
- Surprisingly, despite all the hype around the Olympics and Euro 2012 at home, the thoughts of a summer of sport makes 67 per cent of people from East Midlands want to escape on a beach holiday.

Savvy holiday choices:
- With the rising cost of living and many families feeling the pinch, All Inclusives are set to be the holiday of choice for East Midlands families in 2012, mainly because this kind of holiday allows people to budget effectively and set the total cost, and pay for their break, upfront. Jet2holidays has seen continued growth in this sector – 60 per cent of family holiday bookings are for All Inclusive packages.

It’s Viva Espaņa, Dalaman and Crete:
- The long-term love affair with Spanish hot spots including Alicante, Ibiza, Majorca and Malaga, soars into 2012 with 30 per cent of sun seekers saying they are heading to the Iberian Peninsula for their main holiday.
- Dalaman (Turkey) and Crete are also seeing a peak in interest, with 22 per cent planning an escape to these Eastern Mediterranean resorts.

A taste for culture:
- Tasting local life is the main driver for couples on both 2012 beach and city escapes, with 67 per cent deliberately choosing a destination to savour its authenticity, from sampling traditional delicacies to joining in local customs.
- Shopping and partying are taking a back seat when it comes to city breaks. Culture and sightseeing instead take priority for almost half of all planned trips. Istanbul’s Blue Mosque, Prague’s St George’s Basilica, Rome’s magnificent Coliseum, and Budapest’s Houses of Parliament are amongst the must-see landmarks in European cities, tempting East Midlands travellers to seek out a more mind-broadening break.

Bonding breaks:
- Multigenerational holidays are set to increase in popularity as an increasing number of families are seeing the financial and childcare benefits of travelling with other family members, particularly grandparents.

Steve Heapy, Managing Director of Jet2holidays and Chief Commercial Officer of, said: “The travel landscape is changing with socio-economic factors meaning travellers want something different from their holidays. Whether they can switch off best by relaxing on a beach or find it more refreshing to explore a new city and culture, we are always monitoring and listening to our customers to review destinations and schedules accordingly.

“2012 is certainly set to be an interesting year but it’s encouraging to see that the majority of people are still making it a priority to jet away on a much needed foreign escape, despite the current turbulent financial climate in the UK and ongoing Eurozone crisis.” and Jet2holidays offer flights and package holidays to over 50 exciting city, sun and ski destinations. Those looking for great value trips for 2012 can visit or

Published on: 04/01/2012 15:40:34

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